Wedding Professionals Blog

With the most recent release and update to Instagram's algorithm users are seeing what is most important to them instead of every photo that was posted throughout the day. Instagram released an in-depth blog post about their update, but here are few ways to make the most of it and your marketing strategies.

My generation never grew up with social media. As a result, it has taken me several years to embrace this “new” medium of communication. Recently, it occurred to me that as a business owner, I had to either adapt or die. I prefer the former.

Social media is here to stay. And for small business entrepreneurs — especially since it’s a free service — it’s a great way to engage with bridal couples. Only a few years ago — or so it seems — having a presence and regularly posting on social media was enough to promote your business. Fast forward to 2016, and social networks such as Facebook now control the amount of content shown to your followers. Since most brides plan and shop for their weddings online, advertising on social media networks is key. Here are four steps to consider for effective advertising:

Susan Southerland will be broadcasting later today (1pm EST) on Periscope. She will be sharing her tips and tricks on understanding today's bride.

It’s a misunderstanding as old as time. 



So you have your Facebook set up. You finally figured out how to make your address and business hours appear correctly and what type of “page” is best for you. Now it’s time to take advantage of what social media has been built for. Sharing!

I don’t know if what I’m about to tell you is good news or bad news. Depends on what you do with it, I suppose. 

If you have been diligently Facebooking for years now, but never really looking at your Facebook Insights…you might have wasted a whole bunch of your time. Not because spending time engaging with and marketing to your Facebook audience is a bad idea. Far from it.  Brides love Facebooking.

But gone are the days that you can just beg for Facebook likes, blast out interesting content and feel secure that it’s actually reaching your followers and showing up on their feeds. The Facebook algorithm has gotten so mysterious and limiting that you can never be certain what’s resonating with your FB followers. Heck, half the time you can’t even be sure it’s even reaching your followers! 

We all know how important visuals are to customers when it comes to marketing your goods and services. Several socmed enthusiasts will tell you that always posting photos and videos on your social media updates rather than text alone is the #1 best practice. But just how much weight should you put into including visuals in your marketing strategy?

With the rise of technology-savvy consumers, utilizing social media has become essential to your always-evolving marketing plan. Companies are establishing an online presence now more than ever, this is imperative for wedding professionals to engage Millennials and technology-forward couples appropriately.